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Leadership craft: developing a strategic vision for your business

19th September 2019 | Beverly Landais

Creating a compelling vision of the future is something that leaders of business strive to achieve. Many end up with lengthy statements which are hard to comprehend and even harder to implement. An effective strategic vision will act as a trigger for the focused effort that leads to achieving measurable goals that are clearly articulated. A great strategic vision has an impact and will be authentic as well as capable of communication with conviction and passion in any medium, orally or in writing. 

Vision statements can be powerful, but a vision must cascade as a goal that people can believe in; otherwise, it is just words. Only people can make it real and this requires their understanding of and commitment to the future vision. None of this happens by chance. Engaging people through clear open communication is a critical element in making the envisaged future a reality.

Click below to read about two techniques that I use to help my business clients uncover a compelling vision for the future – one at the corporate level and one at a team level. These are set out in an article I wrote on Leadership Craft for Support Local Magazine. 

https://www.support-local-magazine.co.uk/articles/2019/9/16/developing-a-strategic-vision-for-your-business

19th September 2019 | Beverly Landais

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